The price of the eyewash is limited. The price of the eyewash is generally not suitable for the main marketing method, because in the eyes of many buyers, the price of the eyewash is far less important than the specification adaptation, reliable quality of the eyewash, timely delivery and good technical service of the eyewash. . On the other hand, in terms of social demand, the price elasticity of eyewashes is very low. This is because the total demand for eyewashes depends on the derivative demand. The price of certain eyewashes does not have a significant impact on the purchase volume of eyewashes. This is different from family cars or other consumer goods, where the price of eyewash can be cheaper to guide residents to consume. But for eyewash manufacturers, eyewash price elasticity is still a strategy that sales managers must master. Especially in a buyer’s market, eyewash competitors are always watching.
Grasp the eyewash sales strategy and win the competitive advantage of the eyewash
Being able to grasp the eyewash strategy is the main management idea of the general manager of the eyewash company, and is the final trick for the eyewash manufacturer to enhance market competitiveness. The following points are only symbolic eyewash tips.
Eyewash manager grasps the strategy. The responsibility of the general manager of the eyewash company: is to use information to analyze the market situation, the eyewash sales target and the eyewash target market, and to skillfully determine the eyewash planning, promotion methods, eyewash sales channels and prices Strategies and make necessary adjustments in a timely manner.
The sales channel of eyewash is the main thing. The sales channel of eyewash is short. Generally, the supply and demand sides meet and negotiate, and the sales of the eyewash are the main thing. Even if it is sold through an eyewash agent, the user and the eyewash manufacturer will maintain a close relationship, because the strength of the eyewash technical service ultimately belongs to the manufacturer. The salesperson of the eyewash should be able to skillfully introduce the technical performance of the eyewash, the manufacturing quality of the eyewash, the usage of the eyewash and the technical service status of the eyewash, etc., and can help the eyewash to solve technical problems such as selection, matching and maintenance of the eyewash . At the same time, it is necessary to promptly answer and discuss some questions raised by the eyewash customers and the opinions of the eyewash. In many cases, an effective eyewash salesperson should have the level of an engineer, and must have a wealth of eyewash knowledge and good public relations.
Eyewash advertising promotion is significant Media advertising is an important means of eyewash promotion strategy, advertising is known for expanding the coverage of information. The role of the eyewash advertisement is to cast a stepping stone for the salesperson to visit, so as to avoid rushing visits and increase the cost of eyewash sales. Eyewash advertisements can also show the public a good image of the company, especially when there are strong eyewash competitors, eyewash advertisements can help influence the purchasing direction of customers, and make those who have never met the purchasing influencers appear.